Digital Marketing Specialist

Czech Republic

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Tools

Google Search Console, Google Analytics, Looker Studio

90%

Ahrefs, Screaming Frog

80%

Google Ads, Autohotkey

75%

Skills

On-page SEO, Off-page SEO, Content Strategy

90%

PPC Strategy, SEO Reporting

80%

Technical SEO, Revenue Forecasting, Budget Planning

75%

Full Stack Digital Marketer

Digital Marketing, Content Creation, Analytics

85%

Project Management

90%

Tools, Softwares and AI

80%

Languages

Hungarian

100%

English

85%

Chinese

70%

Czech, German

30%

Projects

AHK Automation Projects

85%

AI Projects

95%

Work Experience - Miklós Bognár

All my work experience listed below are clickable for more details.

Digital Marketing - Freelancer

Apr 2024 - Current

Working at Digital Marketing Agency and assisting Small and Middle sized Czech and Hungarian companies in their digital marketing activities.

SEO Manager - Kaiser+Kraft, Prague

Nov 2021 - Jan 2024

Implementing the corporate's centrally defined SEO strategies in 6 Eastern European markets (HU, CZ, SK, SI, RO, PL), monitoring performance, correcting errors, preparing reporting.

Web Analyst - Kaiser+Kraft, Prague

Jul 2020 - Jul 2022

Collecting, preparing data, and delegating insightful visualizations using Google Analytics, Google Data Studio and Excel.

PPC Manager - Kaiser+Kraft, Prague

Aug 2018 - Nov 2021

Steering 4 markets (HU, RO, SI, HR), utilizing increased or limited budgets and reaching online revenue targets and KPIs on Google Ads and Bing Ads.

Hungarian Content Localization Team Leader - Alza, Prague

Nov 2017 - Aug 2018

Coordinating with 4 internal colleagues and external copywriters the workload, editors and translators to deploy 55.000 SKUs web content in the Hungarian webshop.

Hungarian Content Localization Specialist - Alza, Prague

June 2016 - Nov 2017

Translating, editing, copywriting product, category pages and marketing campaigns to the Hungarian webshop.

Webshop Manager - Alensa, Prague

Oct 2014 - May 2016

Planning, running, steering and reporting PPC, SEO and email marketing campaigns, translating web content and resolving customer related issues.

Trade Event Manager - Asia Center, Budapest

Sep 2013 - Sep 2014

Organized and carried out trade show and segmented business matchmaking events for companies from P.R.China and Taiwan finding business partners among Central Eastern European companies.

Chinese speaking Helpdesk Agent - Tata Consultancy Services, Budapest

Jan 2010 - July 2012

Provided level 1 IT services via hotline, email and chat for Kimberly Clark's offices in P.R.China, Hongkong and Taiwan following local Asian time.

Chinese Speaking Tour Guide - Freelancer, Budapest

Jul 2007 - Jul 2009

Provided 4 -8 hours tour guiding services for international and local tourism agencies in Chinese in Budapest and in other Hungarian tourist attractions.

Education

Digital Marketing & E-commerce Professional Certification from Google

2023-2024

Learning using tools, platforms for email and performance marketing, using e-commerce platforms, interacting with customers, using marketing analytics and reporting.

Data Analyst Certification from Google

2021-2021

Learning using spreadsheets, SQL, Tableau to process, analyze and visualize data.

Defense Administration

2011 - 2014

Learning the administrative side of protecting population and strategic infrastructure against artificial and natural disasters.

Sinology Studies

2003 - 2010

Learning Sinology, Chinese culture and language in Hungary and in P.R.China.