Digital Marketing Specialist
Czech Republic
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Tools
Google Search Console, Google Analytics, Looker Studio
Ahrefs, Screaming Frog
Google Ads, Autohotkey
Skills
On-page SEO, Off-page SEO, Content Strategy
PPC Strategy, SEO Reporting
Technical SEO, Revenue Forecasting, Budget Planning
Full Stack Digital Marketer
Digital Marketing, Content Creation, Analytics
Project Management
Languages
Hungarian
English
Chinese
Czech, German
Projects
Description: Developed various AutoHotkey scripts to automate repetitive tasks, improve workflow efficiency, and enhance productivity in digital marketing operations.
Work Experience - Miklós Bognár
Digital Marketing - Freelancer
Apr 2024 - Current
Working at Digital Marketing Agency and assisting Small and Middle sized Czech and Hungarian companies in their digital markeitng activities.
SEO Manager - Kaiser+Kraft, Prague
Nov 2021 - Jan 2024
Implementing the corporate's centrally defined SEO strategies in 6 Eastern European markets (HU, CZ, SK, SI, RO, PL), monitoring performance, correcting errors, preparing reporting.
Web Analyst - Kaiser+Kraft, Prague
Jul 2020 - Jul 2022
Collecting, preparing data, and delegating insightful visualizations using Google Analytics, Google Data Studio and Excel.
PPC Manager - Kaiser+Kraft, Prague
Aug 2018 - Nov 2021
Steering 4 markets (HU, RO, SI, HR), utilizing increased or limited budgets and reaching online revenue targets and KPIs on Google Ads and Bing Ads.
Hungarian Content Localization Team Leader - Alza, Prague
Nov 2017 - Aug 2018
Coordinating with 4 internal colleagues and external copywriters the workload, editors and translators to deploy 55.000 SKUs web content in the Hungarian webshop.
Hungarian Content Localization Specialist - Alza, Prague
June 2016 - Nov 2017
Translating, editing, copywriting product, category pages and marketing campaigns to the Hungarian webshop.
Webshop Manager - Alensa, Prague
Oct 2014 - May 2016
Planning, running, steering and reporting PPC, SEO and email marketing campaigns, translating web content and resolving customer related issues.
Trade Event Manager - Asia Center, Budapest
Sep 2013 - Sep 2014
Organized and carried out trade show and segmented business matchmaking events for companies from P.R.China and Taiwan finding business partners among Central Eastern European companies.
Chinese speaking Helpdesk Agent - Tata Consultancy Services, Budapest
Jan 2010 - July 2012
Provided level 1 IT services via hotline, email and chat for Kimberly Clark’s offices in P.R.China, Hongkong and Taiwan following local Asian time.
Chinese Speaking Tour Guide - Freelancer, Budapest
Jul 2007 - Jul 2009
Provided 4 -8 hours tour guiding services for international and local tourism agencies in Chinese in Budapest and in other Hungarian tourist attractions.
Education
Digital Marketing & E-commerce Professional Certification from Google
2023-2024
Learning using tools, platforms for email and performance marketing, using e-commerce platforms, interacting with customers, using marketing analytics and reporting.
Data Analyst Certification from Google
2021-2021
Learning using spreadsheets, SQL, Tableau to process, analyze and visualize data.
Defense Administration
2011 - 2014
Learning the administrative side of protecting population and strategic infrastructure against artificial and natural disasters.
Sinology Studies
2003 - 2010
Learning Sinology, Chinese culture and language in Hungary and in P.R.China.