Off-Page SEO: Link-building

Builidng links towards to your website is high priority. This provides the signal to search engines about your relevancy and positions your website in the world wide web on the most appropriate levels.

Who is talking about you is just as important in link-building activities as in real life. Local small town fellows are gathering around at a table with a small beverage and mentions you brings the attention to you for the members of that table talk.

Now imagine you are being mentioned in the regional new, the national news in the night at the prime time or even in the international news. These all reflecting on yoru positions, on the relevancy of your activities so building links is working hard on your online image. You offer something amazing, did something exciting, useful and now the targeted public talks about you; refers to your website, uses the service of your website and so on.

Some people want to trick the system, but today it is all about relevancy, level of usefulness and unique approach, availability and all those perks that you are searching for when you are in need for information. Imagine yourself into the place of the internet users when you build links. You like trickster content or you want the answer right ahead?

Builidng link in a way of buying 1000 links from dodgy service providers will not move your trustworthiness and relevancy for the public, also search engines will not fall for this crap anymore.

Basics: Utilize your Social Media Channels to publish your links

Free of charge

You have your social media channels; Facebook, Linkedin and so on. Post your content to your public. Use quality content and make it searchable with tags, hastags and referrals. This will set your content's weblink to firstly appear on the Internet. The web crawlers will find your content it must be done. Small action with small results.

Copy your best competition's link-builidng strategy

Perhaps Free of charge

The only cost you shall count in here for defining the link building targets are the Ahrefs subscription. Actually you can write with google operators a few lines and find out similar results but it will be listed in Google SERP. If you suspect that your competition is small, or you just want to have a quick insight to the competition's referring links this could be a temp solution but find everything at once on scale is provided by Ahrefs.

You find live or dead referring links and a variety of other insights which will enable you to create patterns or gather other information to start on building your link profile.

Digital PR link-builidng

Could be Free of charge

This is my favourite. Basically, you find journalist for your industry online, and you prepare them an useful article with and easy to digest infographic and other insightful visuals and forward it to the journalist. Normally, these peopel are up for quality material. You help them and in return they will publish your article mentioning you. Include your brand into the article's text as the source of the data, the main initiator, the owner of the dataset, the research, the invention, the partner, the service provider etc.

Biggest of this link builder is Kászoni Fery, but there are other sources where you can finetune or even automate this type of link building. Thre is a way how to make the complete process for free of charge but you can spend heavy hundreds of euros on tools to prepare big projects.

Link-builidng with locals

Local news portal, regional news portal, niche new portal link building

If the journalists welcome good content to publish, the local media channels are totally up for it and here the process will be limited probably to a few online magazines, local municipality website, school's website or any available local platform.

Contact them and ask for your opportunities. An article from the local online media is a great source to confirm your local presence.

HARO link builidng and HOAR link-builidng

Get quoted by journalists who are asking for solutions for their topic they publish an article for, this is HARO. Journalists write questions, problems seeking information, solution and you get yourself quoted in the article if all went well.

HOAR is similar to HARO just better :)

Unlinked mentions link-builidng

Maybe Free of charge

Small scale entrepreneurs use the Google operators and bigger businesses can still use Ahrefs and Screaming Frog to find on the Internet websites, which are talking about or mentioning their brands but the article owners doesn't link back to the brands in mention. Find them and ask them for a weblink. They ask for money? Negotiate for the optimal outcome. You can use Ahrefs to find out information about those websites. Target websites with higher performance.

You don't have time for such link building activities? Contact me and I will arrange you all these strategies!