Webshop Manager - Alensa, Prague

Oct 2014 - May 2016

I was a Junior e-commerce specialist in this company, who grew along with the webshop, as my responsibilites were translation, localisation, PPC, SEO of the webshop, email marketing for all European webshops and the Hungarian customer care all in one person. It was manageble and I am glad for all the hardship, because it gave me enough experience to be hunted down for Alza and then later for Kaiser+Kraft.

The company trained all the webshops managers with regular trainings and worked towards a better online experience for its online visitors.

I am still fond of webshops and businesses, which are specialised on a specific niche. Contact lenses, accessories and other eye health related products are just like one respected product group. In later companies the product portfolio was enourmous with 10s of thousands of SKUs both in B2C and B2B sectors. Too big and too vulnerable: Alza: 55.000 SKUs, and Kaiser+Kraft 65.000 SKUs.

The company Alensa used to have a few hundreds of SKUs, so it was relatively easy to really efficiently manage it.

Alensa developed its own CMS along many other online tools. So when I receive questions if I am familiar with the this tool and that tool. Well Alensa, Alza all built their own tools.

Find out my previous work experience as a Trade Event Manager.