Web Analyst - Kaiser+Kraft, Prague

Jul 2020 - Jul 2022

Using GA to monitor and steer the PPC activities, joined the Web Analyst task force to create dynamic dashboards using Looker Studio and Excel, and as per the data sources, GA, GSC and other static data sources used by departments. Created reports for PPC, Email marketing, SEO and also for the Board in cooperation with department's director.

Web Reporting with the Stakeholders

Reporting metrics necessarily defined with the stakeholders together and as this, I prepared reports for the digital marketing departments and directors to assist their reporting, planning and decision making duties.

Me and Web Reporting

Seeing the possibilities in utilizing data, visual storytelling I decided to learn more in this topic from Google's Data Analyst Course, so I completed it in 2021.

The web analytics served useful in my professional development and as I continued my career in the SEO team, I used to prepare SEO reports, data based investigations and ad hoc data analyses on month on month performance comparisons, landing pages' perfomance comparisons.

Dynamic Web Reporting with Looker Studio

In case of several websites, using Looker Studio to make GSC report for all the markets will give the stakeholders of this report the immediate insights in traffic drop or raise, enable to download landing pages and metrics to further investigate in Google Sheets or Excel based on requirements.

Merging datasets from GA and GSC will allow seeing all metrics from both tools.

Use Google Trends data to create more appealing visualisations for a proactive digital PR article is just another possibility, where the tool can be used well.

Takeaway

Dynamic reporting takes the burden of the manual report creation off and allows immediate insights and monitoring based on own data. Also the specialist will be freed and will be able to work on other revenue generating tasks and projects.

Find out my previous work experience as a PPC Specialist.